One of my main daily tasks was to analyze the new user feedback that was gathered through a Google form. This form would gather important information about the user like name, age, location, satisfaction, problems, and thoughts. This information helped me better understand current and future user needs which allowed me to make more informed design decisions. This feedback also allowed me to identify minor bugs, product pitfalls, and future product features.

The main project I was tasked with during the internship was to do a complete redesign of the website. From planning, design, to handoff, the redesign consisted of creating site flows, wireframes, visual design, and prototyping.

Before jumping into creating site flows and wireframes, I needed to determine the goals of the new website. This consisted of talking with various stakeholders and discussing what each page is trying to achieve. Based on these talks, I determined the top 5 goals of the redesign were:

1. Improving the visual design so the site is more aesthetically pleasing.

2. Designing mobile first so the site can better reach a younger target market.

3. Improving SEO by including more images and copy, clustering information for web crawlers, removing duplicated and redundant copy, and having RankBrain in mind by increasing the amount of time the user spends on each page.

4. Increasing conversions on both B2C and B2B offerings.

5. Showcase the product by highlighting offerings and setting expectations.

I created wireframes of main pages I was going to focus on for the redesign. These wireframes allowed me to determine the layout of each page before jumping into the visual design of the pages.

My first project that shipped in the mobile app was the login modal. The goals for the modal were not only to give the user more options to login but to also figure out a way to have them sign up to the newsletter and provide more personal information.

This modal design became the basis for a lot of the other screens I designed as we've found it to be simple, effective, and aesthetically pleasing for a variety of uses.